Generations of people before us fought for basic liberties and rights. In the UK, women only achieved equal voting rights with men in 1928. We have come a long way in terms of equality, freedom of expression and human rights.
Yet there is one form of discrimination that is still remarkably easy to overlook: ageism.
Ageism is discrimination, prejudice or stereotyping based on a person’s age, and it can affect both young and old. The World Health Organization describes it as something that can happen in institutions, in our relationships with other people and even in the way we see ourselves.
Both men and women experience ageism, but somehow it is often applied to the genders in very different ways.
Men may encounter ageism in the job market. Companies can be reluctant to hire older workers, while experience can sometimes be treated as though it has an expiry date.
Once someone reaches their late fifties, there can still be an assumption that they are less adaptable or less capable of learning new things — the old cliché of “you can’t teach an old dog new tricks.”
And what happens if, at the age of 50, someone decides that their calling in life is to work in television and has to start off as a runner?
The chances may be slim. And if it does happen, imagine the reaction: A runner at 50?
Why should that be strange?
It can also be difficult for someone later in life to start all over again in a completely different career. We talk constantly about following your dreams, reinventing yourself and having a second career, yet society doesn’t always make this easy when you are no longer young.
But while both sexes may experience ageism in the workplace, men are not generally subjected to the same level of scrutiny over their appearance as women.
Women, on the other hand, are not so lucky.

Women have kept silent about this for years, sometimes because we have been made to believe that getting older makes us less desirable to men and less valuable to society in general.
The beauty and fashion industries can benefit from this anxiety — the idea that women must look a certain way by a certain age, and that women in their 40s, 50s or 60s should try to look younger at almost any cost.
We see the pressure everywhere: anti-ageing creams, hair colour, cosmetic procedures, filters and endless messages telling women that looking their age is somehow a problem.
This is not to say that women shouldn’t enjoy fashion, make-up, cosmetic treatments or anything else that makes them feel good. The problem begins when ageing itself is treated as something that needs to be hidden.
It is up to us, women, to fight against this psychological form of discrimination by speaking about it and by not being ashamed of our age.
We have to embrace our age, whatever it is, and stop thinking about it in terms that no longer cut it in our times.
The women of 100 years ago were not the women of today in the way they thought, acted, dressed or lived. Our lives have changed enormously, so why should we continue to use old ideas about age to define what a woman can or cannot be?
We cannot allow age-related insecurities to win over our own achievements as people.
Age doesn’t erase experience. It doesn’t erase talent, curiosity, sexuality, creativity, ambition or the desire to start something completely new.
And men will not necessarily discard you when you no longer look young. Society does not have to discard you either.
It is up to all of us to start challenging ageism by pointing it out when we hear a disparaging comment about someone’s age.
Ageism feeds into our throwaway culture. It contributes to youth-obsessed societies in which older people can be made to feel as though they have little left to offer.
But older people have experience, knowledge, creativity and stories. And younger people have things to offer too. Ageism can work in both directions.
The WHO has pointed out that ageism affects people of all ages and that younger people can also experience negative assumptions because of their age.
Perhaps the real problem is that we have become too comfortable with putting people into boxes according to the year they were born.
We should be looking at the person, not the number.
There is truly nothing good about ageism.


Pics by Tim Ward.

I don’t think ageism just affects women, in many respects it affects men more, they are viewed differently at 50+ to women, whereas with women, as soon as you marry and children become a topic, that is when I feel you are viewed differently.
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Thanks for your comment Rachel and you are absolutely right. The article does mention that Ageism affects both men and women but it does so differently . A guy in his 50’s who is at the peak of his maturity both personally and intellectually will find it hard to say find a new job if he suddenly finds himself unemployed or if he decides to change career as many companies prefer to employ younger guys they feel could probably be manipulated a bit better into doing everything these companies wish . We have to support men on this as Ageism on the job market affects men badly . This will lead to depression. Many of these men can definitely bring experience, maturity and also fresh ideas. New ideas,freshness are not just a creation of the young as the ageist society makes us believe . As for women , I believe the beauty and fashion industries has fed a lot of anxiety into us making us believe that if we don’t look a certain way by a certain age we are going to be less desirable to both men and society .
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I do think it is a worse problem for women than men, you only have to look at television and the female presenters who have been pensioned off to see that this is true.
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Thanks for your comment fashionmommywm , in those industries, TV, Film, Fashion and beauty prejudice because of age is shamefully acceptable, that is why us ladies who write, blog ,film , work with brands, etc need to stop this and make sure all those anxieties they fed on us are buried. Yes society will accept you regardless of age and yes you will be thriving and desirable regardless of age.
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As much as I’d love to believe it, the truth is society do marginate us once we’re over 40, and men are drawn to younger women. It’s truly shameful, but that’s the way our world works. BUT of course I do believe we have to do our best to make a difference and change the statu quo. That’s the reason I like your blog and I want women to speak up about these issues. There are a lot of wise women out there who are stronger than prejudices, but they’re still a minority I’m afraid. Every step I make I have to hear or read or watch things that make me angry and miserable at the same time. Relating women, so many things are truly unfair and disgusting, and too many times women have their good share in keeping ageism alive. It’s so easy to feel powerless a lot of times, specially because you can’t even complain! But hey, those women who lived in the past were brave enough to make a better society for us, and we have to correspond with equal hard work and strive.
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Thanks for your thoughtful insights, you make some really good points. I believe the time has come for us to be in charge, it is not up to society dictating who we are after a certain age, it is up to us to be who we want to be wherever we want , regardless of age. Sometimes women they think they are past it because they have achieved little of what they dreamed when they were in their 20’s but who is stopping you from achieving things in your 30’s, 40’s 50’s , any age? just yourself. we can be the pioneers who said no to ageism , not to being defined based on age. Actresses , and many people in the public eye are the worst example as they are usually women who struggle and complain about age but do little about it, instead just be you , embrace age and do better work than you did in your 20’s when they wanted you just because you were the new starlet at the time. Im more inspired by Frida Kahlo or women who became what they wanted despite of everything. Lets avoid being copycats, clones, lets be unique , let be us.
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A simple act like coaching and counseling can be a great
help for promoting personal growth.
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I cannot believe that some of you believe that it affects men!!! Look at the entertainment industry globally. Look at the power structure at the corporates. Look at politics and bureaucrats who are men in their 90s. Some women defy age and stand tall but in general, women who are older are less eligible (regardless of the biology) and who are easily considered old maid; they get called wallflower or spinster or frustrated or thornback (“Today, the word “thornback” remains a pejorative term that references the contradiction of being older and unwed. It has parallels with the historic term “old maid” with the inference of unnatural virginity in a woman beyond the traditional western marrying age.”). even in other cultures, women who are a litter older get called “auntie” whether they like it or not!
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