Fashion designer Carolina Herrera once claimed that women over 40 shouldn’t wear their hair long, calling it “messy and ridiculous.” She added that women need to “age gracefully.”

Well, she’s absolutely entitled to her opinion—but I respectfully (and strongly) disagree.

Long, healthy hair is timeless. In fact, when well cared for, it can make you look not only youthful but vibrant and a little edgy. Just look at Salma Hayek rocking her luscious mane in her 50s, or Catherine, Princess of Wales, still flaunting long, glossy locks at nearly 40. Around the world, women of all ages wear their hair long—and beautifully.

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100% Natural

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So yes, over-40s with long hair? Yes, please. Someone should’ve reminded Carolina that people are entitled to their own opinions—but not their own facts.

If there’s one compliment I consistently get from strangers—no matter where I am in the world—it’s this: “You have such beautiful hair. What do you do?”

So, I’m sharing what works for me: a mix of lucky genetics, consistency, and a few tried-and-true rituals that help keep long hair shiny, strong, and full of life.

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My Hair Care Routine: Simple, Natural, and Effective

🥥 Pre-wash Oil Treatment

The night before I wash my hair, I massage it with coconut oil or extra virgin olive oil—both rich in fatty acids and antioxidants. Coconut oil penetrates the hair shaft, reducing protein loss and preventing breakage. Olive oil adds softness and shine. I leave it on overnight and rinse it out the next morning with lukewarm water and a gentle shampoo.

🌞 Dry it Naturally (Bonus Points for Sunlight!)

Whenever the weather allows, I skip the hairdryer and let my hair dry naturally in the sun. Air-drying prevents heat damage and helps retain moisture. If it’s winter or damp outside, I’ll use a dryer on a low heat setting—sparingly.

💁‍♀️ Styling Without Heat

Once dry, I loosely braid my hair and keep it like that for a few hours. The result? Soft, bouncy, natural waves without a single hot tool. Overuse of straighteners and curlers can make even the best hair look stringy, dry, and brittle over time. Less is more.

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A plait will make your hair naturally curly

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My Golden Hair Rules for Ageless Beauty

1. Use Paraben-Free Shampoos and Conditioners

Parabens are preservatives linked to skin irritation and hormone disruption. Look for natural, sulfate- and paraben-free formulas—or opt for baby shampoos, which are gentler and free of harsh chemicals.

2. Avoid Over-Washing

Washing your hair too often strips away natural oils. For most people, 2–3 times a week is ideal. Use dry shampoo in between if needed.

3. Stay Away from Hot Water

Hot water opens the hair cuticle, leading to dryness and frizz. Instead, wash with lukewarm or cool water to keep hair smooth and manageable.

4. Add Natural Hair Masks

Try a monthly DIY treatment with olive oil and egg yolk—an old remedy from my childhood that still works wonders today. Egg yolks are full of proteins and lecithin, which nourish and strengthen the hair. Just mix and apply for 30 minutes before rinsing thoroughly.

5. Minimize Heat Styling

Regular blow-drying, flat ironing, or curling can lead to breakage and split ends. Use heat tools only when necessary and always apply a heat protectant beforehand.

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Long hair rebel in my mid twenties

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Red carpet ready at the Cannes Film Festival with just curly hair courtesy of a plait

Long Hair Over 40: A Global Standard of Beauty

In many cultures, long hair well into older age is a sign of vitality, femininity, and pride.

  • In Bolivia, Indigenous women wear their thick black hair in long, elegant plaits.

  • In India, women of all ages often have long, glossy hair—thanks to natural oils and Ayurvedic care traditions.

  • My own mother, a graceful blonde in her 70s, still has long hair—and it makes her look youthful, carefree, and full of personality.

👩‍🦳 What About Grey Hair?

Some women embrace their silver strands; others prefer to cover them. Either way, hair dye—especially permanent dye—can be drying and damaging. So, if you color your hair:

  • Deep condition regularly.

  • Use color-safe, sulfate-free shampoos.

  • Try temporary or semi-permanent color to reduce damage.

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Early 20’s hair. Wear your hair however you love it. Long hair is not just for the young—it’s for the bold.
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My mum in her heyday, what a beauty!
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My mum is another long hair rebel. She has always had long hair and she still does in her golden years. 
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Natural long hair now that Im in my 30’s

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No filter, this is my natural hair colour.All I did was wash it and dry it naturally
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Long hair in your 30’s is great, in fact it is great at any age regardless of what fashion says.

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Healthy hair isn’t about age—it’s about how you treat it. Good genes help, but consistent care is what keeps hair glowing over time. Let your hair breathe. Give it breaks from styling and chemicals. And don’t let society’s outdated rules tell you how you should look.

Your hair doesn’t stop being beautiful at 30, 40, or even 70. The idea that long hair is only for the young is outdated—and honestly, a bit sexist.

Whether you’ve got curls, waves, or pin-straight strands, the most important thing is that you feel good about your hair. Look after it with love and care, and it will look after you.

Long hair rebels? Yes, we exist—and we’re thriving.

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Last summer I added some highlights but they are now gone

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Fin

Never a bad hair day