Generations of people before us fought for our basic liberties and rights. In the UK, for example, women only achieved equal voting rights to men as recently as 1928. We have come a long way in terms of equality, freedom of expression and socio-economic human rights. Discriminating against someone on the basis of his/her color, race, religion or sexual orientation is now unthinkable and unacceptable. There is, however, one form of discrimination which is still practiced and openly so: Ageism. It seems as though it has now become acceptable to discriminate against someone because of their age. Both men and women are affected by this, but somehow it is applied to the genders in different ways. Men usually encounter ageism in the job market. Many companies are reluctant to hire people if they are past a certain age. Once someone is in their late fifties, employers tend to ignore the experience that an older person can bring to a role and revert to the old cliché of “you can’t teach an old dog new tricks.” Obviously, a grown individual is more difficult to manipulate than a young man who is fresh out of college and willing to establish himself. It is also difficult for many men to start all over again in a completely different career. If, at the age of 50, someone decides that his calling in life is to work in TV and has to start off as a runner, the chances are it will never happen. If it does, it’s likely that he will be subjected to mockery because of his age; a runner at 50? However, while both sexes may experience this problem of ageism in the workplace, men are hardly ever discriminated against on the basis of age-related looks. Women on the other hand, are not so lucky. Women have kept silent about this for years in fear or in the belief that getting older every year makes them less and less desirable to men and to society in general. The all-powerful beauty and fashion industries do play and gain a lot by feeding on women’s anxiety that they must look a certain way by a certain age and that women in their 40s, 50s or 60s should try to appear younger at any cost necessary. We can often see the sad results of this when once-beautiful women ruin their faces with excessive plastic surgery. It is up to us, women, to fight against this psychological form of discrimination by speaking about it, and by not trying to hide our ages if we look younger. We have to embrace our age whatever it is and stop thinking about it in terms that no longer cut it in our times. The women of 100 years ago are not the women of today in the way they think, act, dress, or look, and therefore, age should no longer be used to define someone. We cannot allow age-related insecurities to win over our own achievements as people. Men will not discard you when you no longer look young, and society will not discard you either. It is now up to us to stop ageism by embracing age as a marvelous wonder in the life of a person. It is important for us to start pointing out the offence whenever we hear a disparaging comment about someone because of their age. Together, we can make this form of discrimination unacceptable. Ageism embraces our throw away culture, it dictates the youth-obsessed societies we live in, and it assumes older people have nothing to offer to the world. It doesn’t value the wisdom that comes with age nor the experience. Truly, there is nothing good about ageism.


Pics by Tim Ward.
I don’t think ageism just affects women, in many respects it affects men more, they are viewed differently at 50+ to women, whereas with women, as soon as you marry and children become a topic, that is when I feel you are viewed differently.
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Thanks for your comment Rachel and you are absolutely right. The article does mention that Ageism affects both men and women but it does so differently . A guy in his 50’s who is at the peak of his maturity both personally and intellectually will find it hard to say find a new job if he suddenly finds himself unemployed or if he decides to change career as many companies prefer to employ younger guys they feel could probably be manipulated a bit better into doing everything these companies wish . We have to support men on this as Ageism on the job market affects men badly . This will lead to depression. Many of these men can definitely bring experience, maturity and also fresh ideas. New ideas,freshness are not just a creation of the young as the ageist society makes us believe . As for women , I believe the beauty and fashion industries has fed a lot of anxiety into us making us believe that if we don’t look a certain way by a certain age we are going to be less desirable to both men and society .
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I do think it is a worse problem for women than men, you only have to look at television and the female presenters who have been pensioned off to see that this is true.
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Thanks for your comment fashionmommywm , in those industries, TV, Film, Fashion and beauty prejudice because of age is shamefully acceptable, that is why us ladies who write, blog ,film , work with brands, etc need to stop this and make sure all those anxieties they fed on us are buried. Yes society will accept you regardless of age and yes you will be thriving and desirable regardless of age.
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As much as I’d love to believe it, the truth is society do marginate us once we’re over 40, and men are drawn to younger women. It’s truly shameful, but that’s the way our world works. BUT of course I do believe we have to do our best to make a difference and change the statu quo. That’s the reason I like your blog and I want women to speak up about these issues. There are a lot of wise women out there who are stronger than prejudices, but they’re still a minority I’m afraid. Every step I make I have to hear or read or watch things that make me angry and miserable at the same time. Relating women, so many things are truly unfair and disgusting, and too many times women have their good share in keeping ageism alive. It’s so easy to feel powerless a lot of times, specially because you can’t even complain! But hey, those women who lived in the past were brave enough to make a better society for us, and we have to correspond with equal hard work and strive.
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Thanks for your thoughtful insights, you make some really good points. I believe the time has come for us to be in charge, it is not up to society dictating who we are after a certain age, it is up to us to be who we want to be wherever we want , regardless of age. Sometimes women they think they are past it because they have achieved little of what they dreamed when they were in their 20’s but who is stopping you from achieving things in your 30’s, 40’s 50’s , any age? just yourself. we can be the pioneers who said no to ageism , not to being defined based on age. Actresses , and many people in the public eye are the worst example as they are usually women who struggle and complain about age but do little about it, instead just be you , embrace age and do better work than you did in your 20’s when they wanted you just because you were the new starlet at the time. Im more inspired by Frida Kahlo or women who became what they wanted despite of everything. Lets avoid being copycats, clones, lets be unique , let be us.
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A simple act like coaching and counseling can be a great
help for promoting personal growth.
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